Bell & Ross

Born out of a love for the thrills of the skies, the depths of the ocean, and the glamour of vintage past times, Bell & Ross were founded in 1992 by Swiss designers Bruno Belamich, and Carlos A.Rosillo. With an ambitious idea to create watches built for use under extreme conditions, the brand has operated under one simple mindset; that ‘function shapes form’. Thanks to the exceptional craftsmanship of their Swiss watchmakers in their La Chaux-de-Fonds headquarters, Bell & Ross has become a top choice for astronauts, pilots, divers, and bomb disposal experts throughout the world. Despite these watches being created with the purpose of being used in extreme situations by professionals, the technology and design in their watches has influenced the current range of Bell & Ross time pieces, making them appealing for the wider watch enthusiast community.

The iconic square cased watches are distinctly iconic in the Bell & Ross range. First released in 2005, these watches have been aesthetically inspired by the aeronautical instruments in an aircraft, bringing the design of a cockpit into the functionality of a wristwatch. These pieces come in three distinct sizes, the BR01 boasts a 46mm case with a sapphire crystal glass and 100m water resistance, while the BR03 has a 42mm case for smaller wrists, and the BRS which has a 39mm case and comes in a range of colours and designs that include the option of a quartz movement. The brand also has a vintage range of watches that were inspired by the evolution of the aviation industry throughout the 20th century. An innovative brand that’s known for pushing the boundaries of traditional watchmaking, Bell & Ross have made their mark in Swiss horology, as one of the most exciting Swiss watch companies in the world. 8th Avenue Watch Co are the leading retailer of Bell & Ross in Australia.